Week 6 Downtown Disney (Summer)

I went to Downtown Disney for my site specific blog. I chose this place because I was hoping their Christmas had started and I could comment on the lighting for that holiday celebration specifically. However, it was only partial Christmas. The street was bustling and busy, filled with many people and loud noises. However the lighting did not fit this on the street. The lighting reminded me of a 2 - 3 star restaurant, dimly lite and a bit draining. It seemed as though they goal was to achieve a dimmer, more relaxed lighting effect for patrons but was not something I fully enjoyed. Also, there are rings around the trees as you can see in the picture. I believe there may have been a malfunction because the further you walked you found that they light up in many colors, which I feel enhances the space with more cheer and an inviting aura. 

I wanted to make sure I got two photos of this store. One of the outside looking in and another of the inside. Now, this store filled me with joy. It may look too bright in these photos, however it was just bright enough. It was not draining or difficult to see. It filled you with a sense of alertness, and made it impossible to miss the many colors and patterns on the merchandise.

I believe it accomplished its goal best because the lighting made everything so appealing it would be easy to drop tons of money in this store. Not only that they added Christmas color lights throughout the store to remind you what season it was and to go along with the seasonal merchandise. 

This store did not accomplish its goal to me. It was filled with so many treats and a display area where you could watch the treats being made. However, it was dim, and had no intense lighting, I found myself working hard to see things and having to get close. I believe the lighting made things less appealing as well. I had no craving to buy anything because nothing looked appetizing. These types of stores should be using lighting to help enhance and sell the product. However, I didn't see that happening.