I noticed that the overall Irvine Spectrum Center (Picture 1) was in the festival and Chrismas mode. There were a Chrismas tree and an ice skating place in the middle of the center, and small led lights were all over trees and bushes. It gave me a feeling of happiness and warmness. In this case, I think the "Anthropologie" store (Picture 2) did a great job of creating the same lighting mode as the design of the surroundings. They use mostly warm lights in the store, which emphasized the mood of Chrismas. There were also red and orange decorations on the window. On the other hand, the "Maybe Crazy" store looks too bright compared to the surroundings. The lights in the store are cold colors and there are no decorations on the door and windows, which don't have any elements related to Christmas.
Good post and thoughts on the stores. It is not completely fair to judge the Maybe Crazy store for not fitting in the theme of Christmas in it's lighting as the lighting for Anthropologie is more coincidental that it fits the theme, as these stores are lit for all year long, vs the ability of the center areas to be seasonal. That said, I do agree that the lighting for Anth. is much better than MC for some of the reasons you have expressed.
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