Much of the lighting near the center of the spectrum (second photo) is fairly dim. It appears to be centered around a cozy, patio feel as there are a large number of patio chair seating and ground lit shrubbery for people to relax around possibly after a meal or while waiting for friends or family members. The Melt (third photo) successfully supports the general cozy ambience of this section as it also utilizes simple amber tones of lighting, along with a small number of fixtures to keep the lighting dim yet again. Dave & Busters (first photo) on the other hand greatly contradicts this cozy environment as it is fully lit by the bright neons of the arcade games inside. This is a stark contrast to the outside environment where both The Melt and outer section are intended to bring people in to relax and enjoy the almost fire side ambience, D & B's is intended to hype people up to play and compete against one another in arcade play: successful for it's own business but unsuccessful in supporting its surrounding environment.
I wish your photos were clearer to try to show what you are talking about. I do get what you are saying and I appreciate the way you are tying the ideas into a cohesive hole. It is an interesting perspective to talk of D&B as successful unto itself but not as the whole. Interesting ideas.
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